Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It’s […]
Many home sellers overthink reconditioning their property before selling. While upgrading major items over the lifetime of owning a home is never a bad idea, the most important first step is to spend time having the property professionally cleaned outside and inside. This action step has an enormous positive change when it comes to not […]
Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it’s easy to choose an avatar by geography and price range, however, it’s even more critical to understand the psychographics of “why” the avatar is […]
Many cash buyers assume that a cash offer is the most important factor in their offer. However, that’s not always the case depending on the particular seller’s needs. In all cases, it’s best to remember that you likely will be asked to show proof of funds and should not be offended, rather simply prepared with […]
In conclusion, pricing out major deferred upgrades is a crucial step in ensuring a successful home sale negotiation. By having professional estimates and/or completing renovations in a simple, appealing style, you can increase the overall value of your home and avoid any unnecessary challenges during negotiation. GRAB OUR FREE COURSES 6 Steps To Home Buyer Success […]
Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing […]
You’ll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer’s capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough […]
Many people spend years living in a property and give little consideration to selling someday. As a result, they tend to neglect maintenance projects that protect the market value. Therefore, if you’re thinking about selling you must realize that buyers will perceive your property to be worth less if they have to assume responsibility for […]
Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn […]
When a buyer makes an offer on your property, most of the time they will include a home inspection. The purpose of that inspection is to identify any and all problems with the physical property. Therefore, it’s best that you hire your own inspector to perform an inspection to identify any issues upfront so that […]
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