Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It’s […]
You’ll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer’s capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough […]
Too many agents decide to enter the real estate business without a vision for how they will build their business. They assume that by knowing enough people and talking to them about buying or selling real estate they will somehow build a sustainable business. The key is to start off with a simple strategic plan […]
As a real estate agent you must realize that you are building a business and to be successful you need a good plan. However, even with a great plan, you’ll need to know that there will be many setbacks as you learn how to be successful and you should not use those challenges as a […]
As you switch from a sales brain to an administrative brain you must also get help from detail-oriented people. However, do not run away from your responsibility to be the leader and explain the closing process to your client while also stepping in to handle any closing issues that threaten the sale. GRAB OUR FREE […]
When real estate agents engage with buyers and sellers they are creating a professional relationships within which the client will need straightforward advice in order to move through sticking points. Use your empathy and care but you must give straightforward clear advice that helps them get the deal that fulfills their “why” they wanted to […]
Agents spend too much time trying to sell a particular house versus trying to read what their client is feeling and thinking about the process. By asking good questions an agent can begin to identify solutions that help their clients make informed decisions rather than being pressured through sales techniques. GRAB OUR FREE COURSES 6 Steps […]
The Internet Age has forced the world to be more transparent and give away most all information for free. Therefore, the honest, servant-minded agent understands that the constant curating, organizing and giveaway of our best information positions them as the go-to authority with nothing to hide and everything to win. In this scenario there is […]
Sales is a department not a wholistic approach to running a real estate agent business. You must have the perspective of a business owner to focus on constant new business development so you don’t become a hobbyist sitting around waiting for other people to hand you referred sales opportunities. GRAB OUR FREE COURSES 6 Steps To […]
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