Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it’s easy to choose an avatar by geography and price range, however, it’s even more critical to understand the psychographics of “why” the avatar is […]
Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing […]
Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn […]
One of the most important reasons for going through the pre-qualification process with a lender is to establish the beginnings of third-party proof that you are financially able to complete a real estate purchase in a reasonable amount of time. The seller will need to know this because they don’t know you and have no […]
Too many agents decide to enter the real estate business without a vision for how they will build their business. They assume that by knowing enough people and talking to them about buying or selling real estate they will somehow build a sustainable business. The key is to start off with a simple strategic plan […]
As a real estate agent you must realize that you are building a business and to be successful you need a good plan. However, even with a great plan, you’ll need to know that there will be many setbacks as you learn how to be successful and you should not use those challenges as a […]
Too many real estate agents expect their company, broker, manager or even mentor to make everything better for them. The simple fact is that even when people have your best intentions in mind, admit a simple fact: Nobody’s Coming For You! It’s critical that you immediately become a better student of how the business really […]
When the Internet Aged arrive, birth was given to a new world of the wannabe real estate gurus who began convincing the everyday working real estate agent that they had the easy path to riches. Instead they drown them in mostly useless Internet buyer inquiries instead of teaching them how to begin the proper prospecting […]
As you switch from a sales brain to an administrative brain you must also get help from detail-oriented people. However, do not run away from your responsibility to be the leader and explain the closing process to your client while also stepping in to handle any closing issues that threaten the sale. GRAB OUR FREE […]
When real estate agents engage with buyers and sellers they are creating a professional relationships within which the client will need straightforward advice in order to move through sticking points. Use your empathy and care but you must give straightforward clear advice that helps them get the deal that fulfills their “why” they wanted to […]
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