Real Estate Agents are allowed to enter into a buyer agent relationship with home buyers and become a fiduciary subject to all applicable legal obligations. A fiduciary responsibility obligates the real estate agent to act as a faithful servant or trusted advisor. When engaging in a real estate purchase it’s critical to take full responsibility […]
It’s understandable that many home sellers believe that their property can’t be compared to other properties because of the many variables that make their home unique. While the many differences are stark, it’s a false assumption to assume that an organized comparison is impossible. The reality is that simple mathematical formulas help compare apples to […]
The reason that most real estate agents struggle to sell more than the average 3 homes per year is because they don’t realize that they are the owner of a business. For any business to be successful it must have a plan with solid bones that keep it from collapsing. Once an agent begins to […]
The modern day home buyer assumes too quickly that they know exactly how the home buying process works. The idea that accessing homes online is the first and best step is inaccurate. Home buying best practices include connecting with a buyer’s agent who will help you navigate the entire process versus simply identifying properties online. […]
Many home sellers have a perception of the way a property is sold. That perception often overweights the importance of marketing. While marketing plays a role, pricing a property correctly is the most important factor in a successful sale. The right price will overcome poor marketing, however, even great marketing will never overcome the wrong […]
As a real estate agent you must realize that you are building a business and to be successful you need a good plan. However, even with a great plan, you’ll need to know that there will be many setbacks as you learn how to be successful and you should not use those challenges as a […]
Too many real estate agents expect their company, broker, manager or even mentor to make everything better for them. The simple fact is that even when people have your best intentions in mind, admit a simple fact: Nobody’s Coming For You! It’s critical that you immediately become a better student of how the business really […]
When the Internet Aged arrive, birth was given to a new world of the wannabe real estate gurus who began convincing the everyday working real estate agent that they had the easy path to riches. Instead they drown them in mostly useless Internet buyer inquiries instead of teaching them how to begin the proper prospecting […]
Once you build a profitable real estate business, it’s important to pay yourself an owner’s dividend first. However, it’s just as critical to not waste the rest of the profit on frivolous ideas or shiny objects. It’s paramount that you reinvest into the “golden goose” or most profitable activity that’s driving your growth if you […]
Once you build a successful real estate business based on a strategic approach, it’s critical to not get fooled by a “set-it-and-forget-it” attitude. It’s critical to subscribe to the Japanese business philosophy of kaizen or continuous improvement. When you constantly work on bettering your business, you begin to bullet-proof it against all external changes that […]
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