A wise man once taught me that prospects pursued run away. Although I believe in the aggressive pursuit of business, I have also learned the starting with the mindset of a concierge best serves the consumer and ultimately attracts more than enough business. It’s critical to discover the real reason a prospect is moving and […]
Once we have our database system properly setup we must then decide how we are going to communicate with our contacts. Unfortunately, the ugly concept of drip emails has proliferated and lead us to believe that somehow mediocre content, slow dripped via email will miraculously convert contacts to closed business. Instead, we must be intentional […]
Once you have segmented your database into appropriate categories you must attach a reminder campaign for each. These campaigns should launch tasks that must be completed in a timely fashion thus holding you and your team accountable to the work that must get done for each and every contact until a final conclusion is reached. […]
The best description of CRM is Contact Relationship Manager because that allows you to see a “contact” as just information that needs to be segmented based on the relationship you do or don’t have with them. Leads, Prospects & Clients all must be treated differently in order to prioritize and manage your assembly line so […]
Although it sounds cold at first to set your database up like a manufacturing assembly line, it’s critical to do so to ensure that the best prospects are converted to clients who follow your plan and become part of your database’s best asset: your happy past client list! GRAB OUR FREE COURSES 6 Steps To […]
Many real estate agents don’t understand that the true future value of their business will be built and maintained inside of their database. If an investor where to be interested in buying your book of business or even agency, it’s critical to be able to demonstrate the monetary value of each contact and that you […]
Too many agents believe that it’s ok to make a marketing promise and not truly fulfill on that offer. For those that understand the benefit of a true and thorough fulfillment that focuses on giving away their best information for free, there will be a master key that ultimately unlocks the door of trust and […]
When agents think about getting their message out they, they quickly default to the Internet as their primary Media and dive deeply into Social Media in particular. It’s far better to start by thinking about which media is the best delivery vehicle for your offer that will help you create real prospects who have a […]
When creating your message you must believe that you can and will be unique. When you realize that most aggressive marketers are too pushy and often use bait and switch techniques you’ll realize very quickly that by simply being honest and striving to truly serve sellers and buyers you’ll be able to create a highly […]
The fatal flaw that many real estate agents make when they begin their marketing is to believe that their ideal client is anybody that will do business with them. The best marketing begins with a clear avatar that gives your marketing an exact landing place like a guided missel. GRAB OUR FREE COURSES 6 Steps […]
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